Senior Living Innovation Challenge

Posted on Posted in PwC Chair in Digital Economy

Australians are ageing, but not getting ‘old’, so there is growing demand to develop new products, services and spaces that will empower future seniors to live the life they choose. This competition aims to challenge traditional stereotypes of older people and help spark conversation on how we can support our seniors to live fulfilling, vibrant lives.

Senior Living Innovation is a major research initiative that aims to reconceptualise the experience of ageing in Australia. The goal is to bring to life the World Health Organisation’s (WHO) Global Age Friendly Cities and Active Ageing principles.

Senior Living Innovation is a collaboration between the Queensland University of Technology (QUT) and four industry leaders; Bolton Clark, Aveo, BallyCara and IRT Group. Three Senior Living Innovation partners are not-for-profit organisations and all partners provide accommodation and health services to older people. The focus is on developing new approaches to housing, spaces, services and products. We are looking for innovative models and designs that address the challenges facing people later in life.

Purpose and vision

  • The purpose of this competition is to uncover game-changing ideas that will empower people over 65 to live life they choose.
  • Whether it’s housing, digital, technology, services or other innovative concepts, we’re looking for new thinking and ideas to enable older people to continue to engage and enjoy life.
  • Outcomes from the Senior Living Innovation Challenge will help shape the products and services offered to older people to better meet their needs and lifestyles.
  • Your challenge is to develop new service and product options for older people, meeting individual needs as they grow older and enabling them to actively participate in their community.

Creating a future for people as they age

  • Designing spaces, products and services for people as they age is challenging. Currently options are limited to traditional retirement villages where older people are gated and live
    with similar aged residents.
  • Traditional housing does not support people to age in their own home. Domestic and clinical services assist older people in their homes but gaps remain.
  • Current products for seniors both enhance and detract from living. The walker and electric scooters are both examples.
  • Growing older has many social implications which are not always addressed, or if addressed, may have negative impacts or consequences such as ageism. The new generation of Australian seniors expect to engage in valued roles throughout their lives and be a valued part of their community.

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