Revenue Resilience

The age of digitisation, and the plethora of disruption it unlocks, put many established revenue streams under threat. As such, it is no longer enough for organisations to only focus on optimising their operations and striving for efficiency gains.

Revenue Resilience research is dedicated to models helping to assess which revenue streams are in danger from being disrupted. Such insights guide organisations and help them to channel innovation activities to those revenue-generating activities in most need for change.