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Digital Strategy of the Future
August 31, 2017 @ 5:00 pm - 8:30 pmFree
The digital age continues to drive fundamental changes in the way we live, work, and think. Many organisations respond to the opportunities of the digital age by developing their digital strategies. Initially focused on the management of ICT resources, digital strategies have gradually shifted toward digital marketing, and most recently they concentrate on leveraging the opportunities of the digital age to create and maintain revenue resilience of organisations. Do we know how to develop digital strategies successfully? Do we know how to develop successful digital strategies? Can a digital strategy be a competitive differentiator of an organisation?
Join us as we explore the future of digital strategy. We will discuss why it matters, how to approach it, and what it should look like. We will see how the Brisbane City Council has refreshed the digital strategy of Brisbane and we will learn what it means for other organisations. We will discuss with academics and practitioners about the experience gained from developing and implementing digital strategies, giving you actionable insights into how to approach it yourself.
Our speakers and panelists for this event include,
PwC Chair in Digital Economy at QUT
Research Fellow, PwC Chair in Digital Economy
Brisbane’s Chief Digital Officer
Managing Director of Lightweave
Digital Entrepreneur, head of Llew Jury & Co.
Executive Director, Corporate Engagement at QUT
Founder of Purposeful Capital and Industry Engagement Lead at PwC Chair in Digital Economy
As with every event of the PwC Chair in Digital Economy, you can expect to be inspired, take home ideas you can try out immediately, and expand your network among hundreds of other digital economy leaders.